Influencers, Role Models and the Performance Trap

At some point the Internet decided that anyone creating content online is now an “influencer.”

Apparently we're all supposed to be role models now.

Perfect examples of how to live.

FFS… no.

Because the moment you turn yourself into a role model online, something weird happens.

You stop living your life.

You start performing a version of yourself that keeps your audience happy.

Your decisions get filtered through:

How will this land?

Will people still like me?

Will this upset someone?

And suddenly you're not creating anymore.

You're managing perception.

Wild entrepreneurs don’t play that game.

They don’t wake up thinking about audience expectations.

They wake up thinking about:

Adventures

Wild goals

The next insane idea they want to build

And the content?

That’s just the trail they leave behind.

Wild Goals Workshop — $497

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